GO’s New Initiative: Sensory-Friendly Hours for a More Inclusive Malta

Imagine this: a bustling Republic Street on a Saturday afternoon, but instead of the usual cacophony of chatter and clatter, a hushed calm descends. The lights are dimmed, the music is off, and the air is filled with a sense of understanding and acceptance. This is not a dream, but a reality thanks to GO’s latest initiative – sensory-friendly hours across their retail outlets.

What are Sensory-Friendly Hours?

Sensory-friendly hours are dedicated time slots where retailers make adjustments to the environment to accommodate customers with sensory sensitivities or autism. This could mean turning down the volume on music and announcements, dimming the lights, or providing quiet spaces within the store.

GO, Malta’s leading telecommunications provider, has taken a significant step towards creating a more inclusive society by introducing these hours in their retail outlets. This initiative is not just about making shopping easier for those with sensory sensitivities; it’s about creating a space where everyone feels welcome and comfortable.

How Does it Work?

GO’s sensory-friendly hours will be held every first Saturday of the month from 9 am to 12 pm. During these hours, GO stores in Republic Street, Valletta, and Triq il-Kbira, Birkirkara will have the volume of music and announcements reduced, lights will be dimmed, and staff will be trained to provide a supportive and understanding environment.

GO has also introduced a ‘Quiet Hour’ in their stores every day from 8 pm to 9 pm. This hour is designed to provide a calm space for customers who may find the usual store environment overwhelming.

Why is this Important for Malta?

Malta is home to a large community of individuals with autism and other sensory sensitivities. According to the National Autistic Society Malta, around 1 in 100 people in Malta have autism. While Malta has made significant strides in creating awareness about autism, there is still much work to be done to ensure that public spaces are inclusive and accessible to all.

GO’s initiative is a step in the right direction. By creating sensory-friendly spaces, they are not just catering to a specific community, but also fostering a culture of understanding and acceptance. This is not just about making shopping easier; it’s about creating a society where everyone feels valued and respected.

As Malta continues to evolve, it’s crucial that our public spaces reflect our commitment to inclusivity. GO’s sensory-friendly hours are a testament to this commitment, and we hope that other businesses follow suit.

So, the next time you find yourself on Republic Street or Triq il-Kbira, remember to look out for the signs indicating the sensory-friendly hours. It’s not just about shopping; it’s about being part of a community that cares.