Picture this: a bustling Malta shopping centre, the hum of chatter, the flash of lights, the cacophony of sounds. For many, it’s a vibrant scene. But for others, it can be overwhelming. Until now, that is.

GO, Malta’s leading retailer, has just introduced sensory-friendly hours across its retail outlets. This isn’t just a small tweak; it’s a significant step towards making shopping more inclusive and enjoyable for everyone.

Sensory-friendly hours are dedicated shopping times with adjustments to the usual environment. Lights are dimmed, music is turned off, and staff are briefed to create a quieter, less overwhelming atmosphere. It’s all about making shopping more comfortable for people with sensory sensitivities, autism, or other conditions that can make busy environments challenging.

GO’s initiative is a testament to their commitment to serving the entire Maltese community. “We understand that everyone’s shopping experience is unique,” says GO’s Retail Director, Mario Vella. “By introducing sensory-friendly hours, we’re ensuring that our stores are welcoming and accessible to everyone.”

GO has been working closely with local autism charities, like Autism Malta, to ensure these hours meet the needs of the community. “It’s been a pleasure to collaborate with GO,” says Autism Malta’s CEO, Maria Dimech. “This initiative will make a real difference to many families in Malta.”

Sensory-friendly hours will be held every Tuesday from 8:30 am to 9:30 am at all GO retail outlets, including those in Valletta’s Republic Street, Sliema’s The Point, and Birkirkara’s Plaza. The first hour will see reduced lighting, no background music, and minimal announcements, creating a calmer shopping environment.

GO encourages customers to be mindful of others during these hours. “We ask our customers to respect these quiet hours,” says Vella. “It’s about creating a space where everyone can shop comfortably.”

GO’s sensory-friendly hours are more than just a shopping perk. They’re a step towards a more inclusive Malta, where businesses cater to the diverse needs of their customers. It’s a reminder that small changes can make a big difference.

So, whether you’re a parent of a child with autism, an individual with sensory sensitivities, or simply someone who enjoys a quieter shopping experience, GO’s sensory-friendly hours are here for you. Let’s embrace this new dawn in local shopping together.