GO’s Sensory-Friendly Initiative: A New Experience for Shoppers in Malta

Imagine strolling down Republic Street in Valletta, the sun casting a warm glow on the historic buildings, when you notice something different about the bustling shops. The lights are a little softer, the music a little quieter, and the atmosphere is calm and inviting. This is not a dream; it’s GO’s new sensory-friendly shopping hours, rolling out across their retail outlets.

What are Sensory-Friendly Hours?

Sensory-friendly hours are dedicated time slots where retailers adjust the environment to make shopping more comfortable for individuals with sensory sensitivities, autism, or other neurodevelopmental conditions. This could mean dimming lights, turning down music, or providing quiet spaces.

GO, Malta’s leading telecommunications provider, has taken a significant step in inclusivity by introducing these hours in their retail outlets. This initiative is not just about creating a more comfortable shopping experience; it’s about breaking down barriers and making our communities more inclusive.

How GO is Making a Difference

GO’s sensory-friendly hours will run every Tuesday from 5 pm to 7 pm. During these times, customers can expect:

• Dimmer lighting to reduce visual overload.
• Quieter in-store music and announcements.
• Signage in clear, easy-to-understand language.
• Staff trained to provide additional assistance and understanding.

These changes might seem small, but they can make a big difference. “We understand that some people may find busy, noisy environments challenging,” says Nikhil Patil, CEO at GO. “We want to ensure that everyone feels welcome and comfortable in our stores.”

Community Response and Future Plans

The local community has welcomed GO’s initiative with open arms. “This is a fantastic step towards creating a more inclusive Malta,” says Dr. Marie Briguglio, a local autism advocate. “It’s about more than just shopping; it’s about being part of our community.”

GO plans to expand this initiative, potentially introducing sensory-friendly hours in other services like GO Mobile and GO Business. They are also open to feedback, encouraging customers to share their experiences and suggestions.

So, the next time you’re in Valletta, pop into a GO store during sensory-friendly hours. You might just find a new way to enjoy our bustling city.