As the sun sets over the historic streets of Valletta, tourists from all corners of the globe stroll along the bustling Republic Street, their cameras capturing the city’s timeless charm. But this year, one group might be noticeably absent – Thai visitors.

Thailand’s Growth Projections Dim

The Thai government has recently revised its economic growth projections for 2022, citing the ongoing conflict in the Middle East as a key factor. The country’s tourism industry, a significant driver of its economy, is expected to take a hit, with fewer Thai tourists venturing abroad this year.

Thailand’s Tourism Authority has predicted a 30% decrease in outbound tourists compared to pre-pandemic levels. This could have ripple effects, reaching as far as the Mediterranean island of Malta, which has seen a growing number of Thai visitors in recent years.

Malta’s Thai Connection

Malta, with its rich history, vibrant culture, and sunny climate, has become an attractive destination for Thai tourists. According to Malta’s National Statistics Office, in 2019, the last year before the pandemic, over 12,000 Thai nationals visited our shores. This number, though small compared to other European countries, represents a significant growth in Thai tourism to Malta.

Local businesses have taken note. Thai restaurants have popped up in popular tourist areas like Sliema and St. Julian’s. Thai cultural events, like the annual Loy Krathong festival organized by the Thai Embassy in Malta, have become fixtures on the local calendar.

What Does This Mean for Malta?

The decrease in Thai tourists could lead to a slight dip in Malta’s tourism figures this year. However, it’s important to note that Malta’s tourism industry is diverse, with visitors from Europe, North Africa, and the Middle East making up the majority of tourists.

the Maltese tourism industry has shown remarkable resilience in the face of challenges. Despite the pandemic, Malta welcomed over 700,000 tourists in 2021, a testament to the industry’s ability to adapt and innovate.

Malta’s Tourism Authority is already exploring new markets to offset any potential decrease in Thai visitors. Africa, in particular, is seen as a promising opportunity, with direct flights from Malta to destinations like Kenya and Nigeria set to commence later this year.

“We’re always looking to diversify our tourist market,” says Charles Pace, Director of Marketing and Product Development at the Malta Tourism Authority. “While we’re saddened by the situation in Thailand, we’re confident that our tourism industry will continue to thrive.”