Malta’s Average Book Buyer: A Chapter Revealed

Picture this: a bustling afternoon at Strait Street, Valletta. Tourists and locals alike weave through the vibrant scene, but have you ever wondered what’s tucked away in their bags? According to a recent study, it’s likely to be a book – one of the three they’re expected to buy this year.

That’s right, Malta. We’re a nation of readers, according to a new study by the National Book Council. The average Maltese buys three books a year, a figure that might surprise some, but delights book lovers across the islands.

The study, conducted by Dr. Marthese Fenech, reveals interesting insights into our reading habits. While physical books still reign supreme, e-books are gaining traction, especially among the younger generations. But don’t worry, the traditional book isn’t going anywhere. As one local bookseller in Mdina put it, “There’s nothing like the feel of a real book in your hands.”

But it’s not just about the format. The study also sheds light on what we’re reading. Fiction tops the list, with crime and mystery novels leading the pack. But non-fiction, especially books on history and culture, are also popular. After all, who wouldn’t want to look into our rich heritage?

So, where are we buying these books? The study shows a mix of online and offline shopping. Local bookstores, like the iconic Sapphire in Sliema, still hold a special place in our hearts. But the convenience of online shopping, with platforms like Amazon and Malta’s own Kobo, is also a significant factor.

But it’s not just about the big players. Independent bookstores and local publishers are thriving too. Take Inizjamed, for instance, a local publisher that focuses on Maltese literature. Their books might not line the shelves of international chains, but they’re a testament to our literary scene’s diversity and vibrancy.

And let’s not forget our public libraries. With branches across the islands, they’re not just repositories of knowledge, but also community hubs. The new library in Birkirkara, for example, hosts regular events, from book clubs to storytelling sessions for kids.

As we look to the future, the study suggests that our love for books is here to stay. But the way we read is evolving. Audiobooks, for instance, are on the rise, especially among commuters. And with more Maltese books being translated into English, our literary scene is set to reach a global audience.

But it’s not just about the numbers. It’s about the stories we tell, the knowledge we gain, and the worlds we explore. As one Maltese author put it, “A book is a door. It might be old or new, big or small, but it always opens up to something wonderful.”

So, Malta, let’s keep turning those pages. Let’s keep exploring, learning, and dreaming. Because every book bought is a step forward, not just for ourselves, but for our literary scene as a whole.