Malta’s Reading Habits: A Book Every Four Months

Imagine this: every time you walk down Republic Street, past the bustling cafes and historic buildings, you pass by hundreds of people, each carrying a piece of the world in their bag. No, not their passports, but books. Because, according to a new study, the average Maltese buys three books a year. That’s one book every four months.

The study, conducted by the National Book Council, delves into the reading habits of Maltese residents. It reveals that we’re a nation of avid readers, with 78% of us buying at least one book annually. But what are we reading?

Physical books still reign supreme, with 62% of purchases being print copies. However, e-books are gaining traction, accounting for 38% of book sales. This shift is particularly noticeable among younger readers, with 45% of 18-24 year-olds preferring digital reads.

But it’s not just about the format. The study also sheds light on our literary tastes. Fiction tops the list, with 45% of purchases, followed by non-fiction (30%), children’s books (15%), and educational materials (10%).

When it comes to local authors, Malta’s got talent. Immanuel Mifsud, Trevor Żahra, and Clare Azzopardi are among the most popular homegrown writers. But we’re also suckers for international bestsellers. Dan Brown, J.K. Rowling, and Stephen King top the list of foreign authors we can’t get enough of.

And where do we buy these books? The study shows that while physical bookstores are still the go-to for many (55%), online platforms are catching up, with 45% of purchases happening online. Amazon leads the way, followed by local online bookstores like Kristini and Books & Company.

This love for books is not just a personal pastime; it’s a thriving industry. The book market in Malta is worth €6 million, supporting local publishers, bookstores, and authors. It’s also a significant contributor to our cultural identity, preserving our language and heritage.

But there’s room for growth. The study highlights the need for more reading campaigns, better access to books in rural areas, and increased support for local authors. It’s a call to action for book lovers, policymakers, and everyone in between to nurture this love affair with books.

As for you, the next time you’re on Republic Street, remember that you’re not just among history and commerce. You’re among readers. So, why not join them? Pick up a book, any book. You’re part of a community that’s always eager to turn the page.