Malta’s Reading Habits: A Page-Turning Discovery

Imagine the bustling Republic Street in Valletta, the heart of Malta’s capital. Picture the aroma of freshly brewed coffee wafting from the cafes, the chatter of locals and tourists alike, and the rustling of pages from a book being flipped open. Now, imagine this scene repeated three times a year, on average, for every person walking by. That’s the reality of book buying in Malta, according to a new study.

By the Numbers: Malta’s Reading Habits

The study, conducted by the National Book Council, reveals that the average Maltese buys three books a year. This might seem like a modest number, but it’s a figure that paints a vivid picture of our collective love for reading. It’s a testament to the fact that, despite our busy lives, we still make time for stories that transport us to different worlds.

Breaking down the numbers, the study found that fiction tops the list, accounting for 45% of all book sales. This is followed by non-fiction (35%), children’s books (15%), and educational materials (5%). The most popular genres are crime, fantasy, and romance, with local authors like Clare Azzopardi, Loranne Vella, and Walter Micallef finding a significant readership.

Bookshelves to E-readers: The Digital Shift

While the average number of books bought per year has remained steady, the way we read has evolved. E-books and audiobooks have become increasingly popular, with 30% of Maltese readers now using digital platforms. This shift is particularly noticeable among younger readers, who are more likely to own an e-reader or listen to audiobooks.

However, the charm of physical books persists. The study found that 70% of Maltese readers still prefer print books, with many citing the tactile experience and the ability to annotate and collect books as reasons for their preference. Local bookstores like The Book Depository in Msida and The Bookshop in Rabat continue to thrive, offering a sanctuary for book lovers.

Reading in the Time of COVID-19

The COVID-19 pandemic has had an unexpected impact on our reading habits. With people spending more time at home, there’s been a surge in book sales. The study found that 60% of Maltese readers bought more books during the lockdown, with many turning to reading as a means of escape and entertainment.

Local book clubs and online book communities have also seen a boom. Groups like ‘Books in the Bag’ and ‘Malta Reads’ have seen an increase in membership, with readers eager to connect and discuss their latest reads.

the pandemic has led to an increase in local writing. With more time on their hands, many Maltese have turned to writing, leading to a surge in self-published works. The National Book Council’s ‘Lockdown Literature’ initiative has been instrumental in supporting and promoting these new voices.