Eurovision: Malta’s Unlikely Football Season

Imagine Republic Street, Malta’s bustling capital, on a Saturday night in May. Instead of the usual chatter of tourists and locals, you’d hear a different tune – the chorus of thousands singing along to ‘Je Me Casse’, the winning song of the Eurovision Song Contest. This is not a dream sequence; it’s a snapshot of Malta during Eurovision week.

From Underwhelming to Unstoppable

Malta’s Eurovision journey began in 1971 with a lackluster debut. Since then, it’s been a rollercoaster ride, with highs and lows, but one thing’s for sure – Malta’s love for Eurovision has only grown. Today, it’s the island’s biggest ‘sporting’ event outside football, drawing in more viewers than the Maltese Premier League.

In 2002, Malta hosted the contest for the first time, a testament to its growing passion. The event brought in €15 million, putting Malta on the global music map. Since then, it’s been a steady climb. In 2016, Malta’s Ira Losco made it to the final with ‘Walk on By’, and in 2018, Christabelle’s ‘Taboo’ received a standing ovation. Last year, Destiny’s ‘Je Me Casse’ won the hearts of Europe, making Malta the first microstate to win the contest.

Eurovision Fever: A National Phenomenon

Eurovision is more than just a song contest in Malta. It’s a national phenomenon that brings people together. From public screenings in Valletta’s City Gate to private parties in Birkirkara, everyone joins in. Shops and bars decorate their windows with flags, and the national broadcaster, PBS, broadcasts special programs leading up to the event.

Malta’s love for Eurovision is also reflected in its music scene. Many local artists have cited Eurovision as an inspiration, and the contest has launched the careers of several Maltese musicians. It’s not uncommon to see Eurovision-inspired songs in local music festivals like the Malta Music Awards.

Malta’s Eurovision Strategy: Quality Over Quantity

Malta’s success in Eurovision is no accident. The Malta Eurovision Song Contest, held annually to select the country’s representative, is a well-oiled machine. The selection process involves a panel of local and international judges, ensuring high-quality songs.

Malta’s strategy has evolved over the years. Instead of sending traditional ballads, Malta now focuses on contemporary, upbeat songs. This shift, coupled with strong staging and powerful vocals, has resonated with European audiences.

Malta’s success also owes much to its fans. The Maltese diaspora, spread across Europe, forms a strong support base. They turn out in droves to support their country, creating a buzz that’s hard to ignore.

As we look ahead to next year’s contest, Malta will be eager to defend its title. The island nation has come a long way since its humble beginnings in 1971. Today, it’s a force to be reckoned with in the world of Eurovision, a testament to Malta’s passion for music and its ability to punch above its weight.

“Eurovision is more than just a song contest for Malta. It’s a celebration of our culture, our language, and our people,” says Destiny, Malta’s 2021 winner. “It’s an opportunity for us to shine on the global stage, and we take it very seriously.”