Election Time Musings: A Stroll Through Malta’s Political Pulse

As I walked down Republic Street in Valletta, the sun casting a warm glow on the historic buildings, I noticed something different. Among the usual bustle of tourists and locals, there was an extra energy in the air. Election posters, a vibrant splash of colour against the city’s stone facades, were everywhere. Malta’s political season was in full swing.

From Street Corners to Social Media: Campaigning in the 21st Century

Malta’s elections are a sight to behold. From the traditional street corner speeches to the modern-day social media blitz, political parties are pulling out all the stops. I’ve seen candidates addressing crowds in the traditional way, their voices echoing through the narrow streets of Birkirkara, while just a few metres away, their party’s social media manager is live-streaming the event on Facebook.

This election, more than any other, feels like a battle for the digital vote. Parties are investing heavily in online campaigns, with slickly produced videos and targeted ads. The Labour Party’s ‘Ħadd Mengħajr’ (We Need Change) slogan, plastered across billboards and social media, is a stark reminder of the power of a simple, catchy message in the digital age.

Issues on the Table: Housing, Economy, and Brexit

As I’ve chatted with locals, from the barista at my favourite Caffe Cordina to the shopkeeper in Mosta, three issues keep cropping up: housing, the economy, and Brexit. The housing crisis, with property prices soaring and young people struggling to get on the ladder, is a hot topic. Both parties have promised affordable housing schemes, but who can deliver.

The economy, too, is a key concern. Malta’s economic growth has been impressive, but there are worries about inequality and the impact of automation on jobs. The PN has promised to create 100,000 new jobs, while the PL points to its track record of economic success.

And then there’s Brexit. With the UK being Malta’s largest tourist market, the uncertainty around Brexit is causing concern. Both parties have promised to protect Malta’s interests, but the details are still sketchy.

Voting Day: A Family Affair

Election day in Malta is a family affair. I remember as a child, my parents would take me with them to vote, instilling in me the importance of democracy. This year, I’ll be taking my own children. We’ll start the day with a traditional Maltese breakfast – maybe some ftira at the bakery in Msida – and then head to the polling station.

As I look out at the election posters fluttering in the breeze, I’m reminded of why I love living in Malta. Despite our differences, we come together every five years to have our say. It’s not always pretty, but it’s democracy in action. So, on May 25th, I’ll be doing my civic duty. I hope you will too.

As the late Prime Minister Eddie Fenech Adami once said, “Democracy is not a spectator sport. It requires active participation.” So, let’s get out there and participate. Let’s make our voices heard.