FIRST.com: How a UK Betting Unicorn’s Malta Lab Is Preparing to Storm America
Valletta’s iGaming corridors have a new name on everyone’s lips: FIRST.com. The UK-licensed sportsbook, which soft-launched in February and went full-throttle for the Champions League final, is already being sized up by St Julian’s analysts as the fastest British brand to hit seven-figure active users since the 2020 lockdown boom. But what has Malta buzzing…
