Malta’s Genius Mirage: How Rebranding Became the Island’s Hottest Export
**Genius? No, it’s just route one rebranded** *From London to Valletta, the emperor’s new marketing plan is wearing €2,000 sneakers* — Valletta’s Republic Street was grid-locked again last Tuesday, but this time not by cruise-ship passengers hunting for fridge magnets. A pop-up “drop” had landed: 200 limited-edition hoodies emblazoned with a stylised Knights’ cross, priced…
