GO’s New Initiative: Sensory-Friendly Hours for a More Inclusive Malta

Imagine the bustling streets of Republic Street in Valletta, the capital’s heart. Now, picture a different scene – one where the usual cacophony of sounds is replaced by a calm, sensory-friendly environment. This isn’t a distant dream; it’s GO’s latest initiative, rolling out across their retail outlets.

What are Sensory-Friendly Hours?

Sensory-friendly hours are dedicated time slots where retailers adjust their environment to accommodate customers with sensory sensitivities. This could mean dimming lights, turning down music, and providing quiet spaces. For GO, this means creating a more inclusive shopping experience for everyone in Malta.

GO’s Commitment to Accessibility

GO, Malta’s leading telecommunications provider, has always been committed to making its services accessible to all. This new initiative is a testament to that commitment, extending accessibility to the physical retail experience. The company has been working closely with local advocacy groups, such as the Malta Autism Society, to ensure these hours truly meet the needs of the community.

How It Works

Starting this month, GO’s retail outlets in key locations like Valletta, Sliema, and Birkirkara will dedicate the first hour of trading on the first Saturday of every month to sensory-friendly shopping. During these hours, customers can expect:

• Dimmer lighting to reduce visual stimulation
• Lowered music and announcements
• Additional staff trained to assist customers with sensory sensitivities
• Quiet spaces within the store for customers to take a break

GO encourages customers to download their app or visit their website for real-time updates on participating outlets and their specific opening hours during these sensory-friendly periods.

Community Response and

Reactions from the local community have been overwhelmingly positive. Parents of children with sensory sensitivities have expressed their gratitude, highlighting the importance of such initiatives in creating a more inclusive Malta. GO plans to monitor the success of these hours and potentially expand the initiative based on customer feedback.

, let’s hope that GO’s sensory-friendly hours inspire other local businesses to follow suit, creating a more inclusive retail scene across Malta. After all, every customer deserves a comfortable and enjoyable shopping experience.

As Malta Autism Society’s President, Dr. Marcelle Cassar, puts it, “Initiatives like these are a step in the right direction. They show that businesses can thrive while also being mindful of their community’s diverse needs.”