Malta’s Reading Habits: 3 Books a Year

Imagine strolling down Republic Street on a lazy Sunday afternoon. You pass by the bustling bookstores, their windows filled with enticing covers, and you can’t help but wonder: how many of those books end up in Maltese hands? A new study has the answer, and it might just surprise you.

According to a recent survey conducted by the National Book Council, the average Maltese buys three books a year. That’s right, folks. We’re not just talking about the latest bestsellers or the occasional beach read. We’re talking about a nation of book lovers, one book at a time.

The study delves into the nitty-gritty of our reading habits, revealing that fiction tops the charts, accounting for 45% of all book purchases. Crime, romance, and fantasy are the most popular genres, with Maltese readers seemingly drawn to the thrill of a good mystery or the escape of a fantastical world. But it’s not all about fiction. Non-fiction books, particularly those on history and biographies, are also hot commodities, making up 30% of sales.

But who are these book buyers? The study finds that the majority are aged between 18 and 45, with a slight edge going to the 35-45 age group. Gender-wise, it’s a close call, with women just edging out men in terms of book purchases. As for where these books are bought, local bookstores and online platforms are the go-to choices, with Amazon leading the pack in the digital realm.

The study also takes a look at the impact of the COVID-19 pandemic on our reading habits. Unsurprisingly, book sales saw a significant boost during the lockdown periods, with many Maltese turning to books for entertainment and escape. But it’s not just about the numbers. The pandemic has also led to a rise in local authors and self-publishing, with many using the extra time at home to put pen to paper, or fingers to keyboard.

Take for instance, local author and teacher, Loranne Vella, who used the lockdown to write and publish her debut novel, ‘The Unseen’. “I’ve always wanted to write a book,” she says, “but it was the lockdown that gave me the time and the motivation to finally do it.” Her book, a gripping tale of love, loss, and redemption, is now available in local bookstores and online platforms, a testament to the resilience and creativity of Maltese writers in the face of adversity.

So, what does the future hold for Malta’s reading habits? With the rise of e-books and audiobooks, and the increasing popularity of digital platforms, it’s clear that the way we consume books is evolving. But one thing remains constant: our love for books. As the National Book Council’s study shows, we’re a nation of readers, one book at a time.

As we look ahead, let’s continue to support our local bookstores and authors. Let’s keep the conversation about books alive, whether it’s in the comment section of an online review or over a coffee at one of Malta’s many cafes. Because at the end of the day, a book is more than just a story. It’s a connection, a conversation, a journey. And we, the Maltese, are on a journey of three books a year.