Michael Farrugia: Brewing Farsons’ Future
In a quiet corner of the Farsons Brewery complex in Mriehel, Michael Farrugia, the newly appointed CEO, is settling into his office. The walls are adorned with the history of Malta’s oldest brewery, a testament to the weight of responsibility he now carries.
From Beer to Business
Farrugia’s journey to the top of Farsons is a classic case of growing within an organisation. Starting as a management trainee in 2007, he’s held various roles, including marketing manager and commercial director, before taking the helm as CEO in January 2023. His promotion comes at a time when the beverage industry is evolving, with craft beers and non-alcoholic drinks gaining traction.
“It’s an exciting time,” Farrugia says, “The industry is changing, and we’re changing with it. We’re not just a beer company anymore. We’re a beverage company.”
Steering the Ship
Farrugia takes over from Norman Aquilina, who served as CEO for 12 years. Aquilina’s tenure was marked by significant investments, including the expansion of the brewery and the acquisition of local water brand, San Michel. Farrugia’s task is to build on this legacy while navigating the challenges of a competitive market and a changing consumer scene.
“Norman has left big shoes to fill,” Farrugia admits, “But I’m ready to take on the challenge. I want to continue growing our brands, exploring new opportunities, and ensuring we remain relevant to our customers.”
Local Roots, Global Vision
Farsons, established in 1928, is more than just a brewery. It’s a Malta institution, employing over 200 people and contributing significantly to the local economy. Farrugia, a Malta native, understands the importance of his role in the community.
“Farsons is part of Malta’s DNA,” he says, “We’re not just here to make profits. We’re here to create jobs, support local communities, and contribute to our country’s growth.”
Under Farrugia’s leadership, Farsons has already started initiatives like ‘Farsons for Good’, which supports local charities and community projects. The company has also pledged to reduce its environmental impact, with plans to make its operations carbon neutral by 2030.
As Farrugia looks out at the bustling brewery from his office window, he reflects on the road ahead. “We’re not just brewing beer here. We’re brewing a future. A future that’s local, but with a global vision.”
